Digital Marketing Manager
Our Client, Visit California, is seeking a qualified Digital Marketing Manager. In this position you will serve as an integral member of the consumer marketing team. As such, you will work in a collaborative effort to deliver a high level of technical and editorial management on an assigned set of Visit California’s owned digital platforms.
You will oversee the technical implementation of Visit California’s consumer web presence (VisitCalifornia.com and 13 fully localized international sites), as well as work directly with the Visit California Content Manager to facilitate all content needs (editorial, image and video) on the global web platform.
You will work closely with the Marketing team to develop and understand marketing requirements, translate those into technical specifics and ultimately work with internal IT resources and external vendors to implement. This key role will provide vital leadership to technical resources, liaise with design resources, as needed, and further serve as a primary point of contact for Visit California’s regional teams for all website functions.
Please note, this is not a web design or web development position, though an understanding of those disciplines is needed.
Key Duties & Responsibilities
50% -- Work with technology team regarding functionality of Web site and development of upgrades to site. Prioritize web projects and manage Web site vendor to implement. Seek out and evaluate partnership opportunities for expanded web functionality.
20% -- Monitor, track and provide regular reports on global website performance.
10% -- Work with Content Manager on web content optimization plan. Work with international offices on localized versions of their Web site development and implementation based on specific in-market factors.
10% -- Manage and provide regular reporting on digital development budget. Manage all vendor contracts and ensure a high level of operational compliance.
10% -- Other duties as assigned by supervisor.
To perform this job successfully, an individual must have the following qualifications:
Minimum of six years of professional experience.
Education equivalent to Bachelor’s Degree or higher; marketing, tourism or related field a plus.
Fundamental knowledge of Web development, more advanced knowledge a plus.
Project Management experience, preferably in the technical space.
Competence and experience with content management systems. Drupal experience not required, but a strong advantage.
Working knowledge of web analytics tools and reporting, especially Google Analytics. Strong quantitative, analytical, and problem-solving abilities, including the ability to turn data and insights into online marketing initiatives.
Ability to proactively manage multiple, complex tasks in a fast pace environment.
Budget and project management experience.
Strong organizational skills; ability to handle multiple tasks, meet deadlines and manage priorities.
Strong written and verbal communication skills and ability to effectively build rapport with diverse global team.
Some travel may be required.
COMPENSATION: Up to $88,000 per year, depending on experience. In addition, Visit California offers an excellent benefit package. They also offer a fantastic PTO and holiday leave package, 401(k) plan, parking, job-specific skill training and much more!
HOW TO APPLY: Please provide your (1) cover letter and (2) resume IN A SINGLE PDF FILE. To apply click here.
Please respect our client's wishes and do not contact them directly. Doing so may result in disqualification, as they value the ability to follow directions and don’t have the time to handle inquiries and/or contact.
Visit California has an organizational commitment to the principles of diversity and inclusion. In that spirit, they welcome all qualified individuals without regard to race, religion, color, sex, ancestry, gender, gender identity, sexual orientation, age, marital status, disability, national origin, medical condition, U.S. veteran/military status, pregnancy, or reasonable accommodation.